Marketing Strategy Of Umrah Pilgrimage Travel Organizer (PPIU) PT. Nur Haramain Mulia Towards Competitive Advantage
DOI:
https://doi.org/10.66931/jmb-166Kata Kunci:
Strategi, Pemasaran, PenyelenggaraAbstrak
There is a lot of competition in the business sector, and many companies are vying for a better position in order to make more money. Creating high value for customers is the main goal of competition. One strategy to affect buying decisions is to use a marketing mix. Responsibility, awareness, agility, professionalism, friendliness, and kindness are some of the qualities that all marketing professionals need to focus on. The nature of this field study is descriptive and qualitative. To set itself apart from other businesses, PT. Nur Haramain Mulia employs a special marketing approach for Umrah Travel Organisers (PPIU). Regular Umrah package rates range from 25 million to 31 million rupiah, and PT. Nur Haramain Mulia offers yearly promotions to clients who wish to register. This study demonstrates that PT. Nur Haramain Mulia Kota Kraksaan's marketing strategy offers services to the congregation beginning with the rights and amenities that the congregation ought to have, including passports, visas, transportation, logistics, and lodging in the most convenient manner for the congregation by delivering the ball to their homes to streamline the registration process. At PT. Nur Haramain Mulia, supporting and impeding elements are as follows: 1. Support for collaborative package construction with several branches. 2. Marketing appealing agency packages on social media. 3. After registering with the immigration authorities, you are able to use your Easy Passport in the given circumstances. 4. Assemble a proficient group that is segmented based on their individual locales. The development of small, inexperienced organisations that provide low-cost packages is a deterrent that could harm Umrah's reputation.
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