DIGITALIZATION OF HAJJ AND UMRAH MANAGEMENT AS A STRATEGY TO INCREASE THE NUMBER OF PROSPECTIVE PILGRIMS

Abstract

The Fourth Industrial Revolution has driven digital transformation across various sectors, including religious services such as the organization of Hajj and Umrah. This study aims to explore the role of digitalization in Hajj and Umrah management and analyze its impact on increasing the number of prospective pilgrims. A descriptive qualitative approach was employed through the collection of primary data (in-depth interviews with organizers, government officials, and prospective pilgrims using digital services) and secondary data (official reports, scientific journals, and policy documents). Thematic analysis was used to identify key patterns in the implementation of digitalization. The findings show that digitalization of Hajj and Umrah management makes a significant contribution to operational efficiency, information transparency, and ease of access for prospective pilgrims. Technology-based applications enable real-time registration, payment, and status monitoring, thereby accelerating services and increasing the number of registrants. However, the implementation of digitalization still faces challenges such as digital literacy gaps, limited technological infrastructure in remote areas, and the need for comprehensive regulations. This study concludes that digitalization has the potential to become an effective strategy for increasing the number of prospective pilgrims while improving the quality of Hajj and Umrah services. Collaboration between the government, organizers, and the community is necessary to overcome existing barriers so that digital transformation can run optimally and sustainably.