Haramain: Journal of Business Management is a periodic scientific journal published three times a year by the Hajj and Umrah Management Study Program (MHU), Badri Mashduqi Islamic College of Economics and Business, Kraksaan, Probolinggo. This journal publishes articles of interest to Hajj and Umrah practitioners, business people, lecturers, policy makers and researchers. This journal includes research articles, original research reports, reviews in business management in various fields including: 1) Leadership, 2) Human Resource Management, 3) Financial Management, 4) Payroll Management & Regulation, 5) Marketing Strategy Management, 6 ) Transportation Management, etc. Journal title Haramain : Journal of Business Management Indonesian Title Haramain : Jurnal Manajemen Bisnis Short title Haramain Frequency Three times a year (January, May, and September) DOI https://doi.org/10.66931/jmb Online ISSN 2797-4022 Language English Editor in Chief Achmad Basofitrah, S.M., M.M. Publisher Institut Badri Mashduqi Citation Analysis Google Scholar, Garuda, Crossref, Dimensions, WorldCat, Harvard Library, Ouci, Leiden Universiteit, Copernicus
Lembaga Penelitian, Penerbitan dan Pengabdian Kepada Masyarakat Institut Badri Mashduqi
Decoding Gen Z Retention: The Interplay Between Authentic Leadership, Work-Life Balance, and Digital Nomadism Tendencies
This study examines the interplay between authentic leadership, work-life balance, and digital nomadism tendencies in influencing Generation Z employee retention within small and medium enterprises (SMEs) in Dili, Timor-Leste. Employing a quantitative associative research design, data were collected from 385 Gen Z employees using purposive sampling. The analysis was conducted using multiple linear regression and Moderated Regression Analysis (MRA) with SPSS to test both direct and interaction effects. The results reveal that authentic leadership and work-life balance have positive and significant effects on employee retention, indicating that supportive leadership practices and balanced work conditions enhance employees’ intention to stay. In contrast, digital nomadism tendencies show a significant negative effect, suggesting that a stronger preference for flexible, location-independent work reduces retention. Furthermore, digital nomadism is found to weaken the positive influence of authentic leadership and work-life balance on retention, highlighting its moderating role. The study contributes theoretically by integrating organizational and individual lifestyle factors into a comprehensive retention model, particularly within the underexplored SME context in a developing country. Practically, the findings suggest that SMEs must adopt adaptive human resource strategies by combining strong leadership, employee well-being, and flexible work arrangements to retain Gen Z employees. The study is limited by its cross-sectional design and geographic focus; therefore, future research is recommended to explore longitudinal data and broader contexts. Overall, this research provides valuable insights into managing the evolving expectations of the Gen Z workforce in the digital era.
Hak Cipta (c) 2026 HARAMAIN : Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by-sa/4.0
Fostering Innovative Work Behavior in Startups: The Interplay between Inclusive Leadership and Psychological Safety.
In increasingly dynamic and competitive business environments, organizations are required to strengthen their innovation capacity by encouraging employees to generate, promote, and implement new ideas in the workplace. One of the key factors influencing such behavior is leadership, particularly inclusive leadership, which emphasizes openness, accessibility, and appreciation of employee contributions. This study examines the effect of inclusive leadership on innovative work behavior, with psychological safety serving as a mediating variable, in the context of PT. Mifa Bersaudara Aceh. A quantitative explanatory research design was employed, and data were collected from 70 employees using a structured questionnaire with a five-point Likert scale. The data were analyzed using SPSS version 25, including descriptive statistics, validity and reliability testing, classical assumption tests, multiple linear regression, and path analysis. Hypothesis testing was conducted at a 5% significance level. The findings reveal that inclusive leadership has a positive and significant effect on innovative work behavior and also significantly enhances psychological safety. In addition, psychological safety has a positive and significant effect on innovative work behavior and mediates the relationship between inclusive leadership and innovative work behavior. These results indicate that employees are more likely to engage in innovative behavior when they perceive their leaders as open, supportive, and willing to value their contributions, and when they feel safe to express ideas and take interpersonal risks. The study contributes to the literature by clarifying the psychological mechanism through which inclusive leadership fosters innovative work behavior in an organizational context. Practically, the findings suggest that organizations should strengthen inclusive leadership practices and cultivate psychologically safe work environments in order to promote sustainable employee innovation.
Hak Cipta (c) 2025 HARAMAIN : Jurnal Manajemen Bisnis
Cultivating Talent Retention through Green HRM: Exploring the Impact of Organizational Pride in Eco-Conscious Enterprises.
In the context of increasing environmental awareness and intensifying competition for skilled employees, organizations are required to develop human resource strategies that not only support sustainability goals but also strengthen talent retention. This study examines the effect of Green Human Resource Management (Green HRM) on talent retention, with organizational pride as a mediating variable, in the context of PT. Kencana Agro Persada Riau. A quantitative explanatory design was employed, and data were collected from 200 employees using a structured questionnaire based on a five-point Likert scale. The data were analyzed using SPSS version 25, including descriptive statistics, validity and reliability testing, classical assumption tests, multiple linear regression, and path analysis. Hypothesis testing was conducted at a 5% significance level to evaluate both direct and indirect relationships among the variables. The findings indicate that Green HRM has a positive and significant effect on talent retention and also positively and significantly influences organizational pride. In addition, organizational pride has a positive and significant effect on talent retention and mediates the relationship between Green HRM and talent retention. These results suggest that green-oriented HR practices enhance employees’ intention to remain not only through direct organizational support, but also by fostering a sense of pride in belonging to an environmentally responsible company. The study contributes to the literature by clarifying the psychological mechanism linking Green HRM and talent retention in an eco-conscious enterprise context. Practically, the findings imply that organizations should integrate sustainability values into HR practices in a visible and credible manner in order to strengthen employee pride and improve long-term talent retention.
Digital Telepressure and Employee Well-being in the Remote Work Era: The Mediating Role of Work-Life Balance.
The rapid expansion of remote work and digitally mediated communication has intensified concerns regarding employee well-being in contemporary organizations. One of the most prominent challenges in this context is digital telepressure, defined as the psychological urge to respond promptly to work-related messages through digital communication channels. This study examines the effect of digital telepressure on employee well-being, with work-life balance serving as a mediating variable, in the context of PT Nippon Indosari Corpindo Tbk. A quantitative explanatory design was employed using data collected from 65 employees through a structured questionnaire. The data were analyzed using SPSS version 25, including classical assumption tests, multiple linear regression, path analysis, and the Sobel test to examine the mediating effect. The findings reveal that digital telepressure has a negative and significant effect on employee well-being and also negatively affects work-life balance. In contrast, work-life balance has a positive and significant effect on employee well-being. The path analysis confirms that work-life balance significantly mediates the relationship between digital telepressure and employee well-being, indicating that the negative influence of telepressure on well-being occurs both directly and indirectly through reduced balance between work and personal life. These findings contribute to the literature by clarifying the behavioral mechanism linking digital communication pressure to employee well-being in the remote work era. Practically, the study suggests that organizations should establish healthier digital communication norms, protect employees’ non-work time, and strengthen work-life balance policies to support sustainable well-being and performance.
Transformational Leadership and Employee Motivation: Inquiry into Behavioral Mechanisms within Private Enterprises.
Employee motivation remains a critical issue in private enterprises because it directly affects productivity, organizational commitment, and long-term business sustainability. Among the leadership approaches widely associated with enhanced employee outcomes, transformational leadership has received substantial scholarly attention. However, limited research has examined the behavioral mechanisms through which transformational leadership influences employee motivation, particularly in the context of private enterprises in regional settings. This study aims to explore how transformational leadership shapes employee motivation through behavioral mechanisms within PT. Tamarin Jaya Lombok Timur. A qualitative case study approach was employed to obtain an in-depth understanding of leadership practices and employees’ motivational experiences in their natural organizational context. Data were collected through in-depth interviews, direct observation, and document analysis, and were analyzed using the interactive model of data condensation, data display, and conclusion drawing/verification. The findings reveal that transformational leadership influences employee motivation primarily through relational and behavioral processes, especially role modeling, consistency between words and actions, fairness, and direct leader involvement in work activities. Employees were more motivated when they perceived their leaders as trustworthy, disciplined, and worthy of emulation. The study further shows that motivation is not merely a result of formal authority or material incentives, but is constructed through employees’ interpretations of leaders’ everyday behaviors. These findings contribute to the transformational leadership literature by clarifying the micro-level behavioral mechanisms that connect leadership practices with employee motivation in private enterprise settings. Practically, the study suggests that organizations should strengthen leadership development by emphasizing integrity, relational competence, and exemplary conduct in order to foster a more motivating work environment.
Integrating Sustainability in Resource-Constrained Environments: A Qualitative Study of Indonesian MSMEs.
Sustainability has become an important issue in business development, including within Micro, Small, and Medium Enterprises (MSMEs) operating in resource-constrained environments. Despite their significant contribution to economic growth and employment, many MSMEs face limitations in financial resources, technology, and access to sustainability-related knowledge. This study aims to explore how MSMEs integrate sustainability practices within resource-constrained environments, focusing on MSMEs in Palembang, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews, observations, and documentation involving several MSME actors from different business sectors. Data were analyzed using an interactive model consisting of data condensation, data display, and conclusion drawing and verification. The findings reveal that sustainability integration among MSMEs often emerges through adaptive and practical strategies rather than formal sustainability frameworks. MSME actors tend to implement sustainability through efficient use of local resources, waste reduction, reuse of materials, and energy-saving practices in daily business operations. These practices are primarily driven by economic efficiency and business survival rather than regulatory pressure or environmental awareness alone. The study highlights that sustainability in resource-constrained MSMEs develops through contextual and experience-based strategies that align economic needs with environmentally responsible practices. The findings contribute to the literature on sustainable entrepreneurship by providing empirical insights into grassroots sustainability practices among small enterprises in developing economies. Practically, the study suggests that policymakers should design more context-sensitive sustainability programs that support MSMEs through capacity building, access to knowledge, and resource-efficient business practices.
Unveiling the Green Purchase Gap: A Qualitative Investigation into Consumer Decision-Making for Sustainable Products.
This study investigates the green purchase gap in consumer decision-making for sustainable fashion products, with a specific focus on micro, small, and medium enterprises (MSMEs) engaged in ecoprint and thrifting businesses in East Java, Indonesia. The increasing public awareness of environmental sustainability has encouraged the growth of sustainable fashion; however, positive attitudes toward environmentally friendly products do not always translate into actual purchasing behavior. This study aims to explore how consumers interpret sustainable fashion products and identify the factors that shape the gap between environmental concern and real purchase decisions. A qualitative approach with a case study design was employed to capture the complexity of consumer experiences and considerations in a specific socio-economic context. Data were collected through in-depth interviews, observations, and documentation, and analyzed using data condensation, data display, and conclusion drawing/verification. The findings reveal that the green purchase gap is influenced not by the absence of environmental awareness, but by the interaction between sustainability values and practical consumption considerations, including price, product quality, hygiene, style compatibility, perceived risk, and trust in sustainability claims. Consumers tend to support sustainable fashion at the attitudinal level, yet actual purchasing decisions remain contingent upon whether such products are perceived as relevant, credible, and valuable in everyday consumption. Theoretically, this study contributes to the literature on sustainable consumer behavior by offering an interpretive and contextual understanding of the attitude–behavior gap in sustainable fashion consumption. Practically, the findings suggest that MSMEs should strengthen transparent communication, product storytelling, quality assurance, and value-based marketing strategies to reduce consumer hesitation and enhance actual purchase behavior. This study is limited to sustainable fashion MSMEs in East Java and the consumer perspective; therefore, future research is encouraged to expand to other sectors, regions, and methodological approaches for broader generalization.
Decoding Gen Z Engagement: A Phenomenological Study of Retention Strategies in the High-Pressure Startup Ecosystem
This study examines retention strategies for Generation Z employees within the high-pressure startup ecosystem in Indonesia. The rapid growth of startups has created highly dynamic, competitive, and demanding work environments, making employee retention a critical issue, particularly for younger workers who tend to value meaningful work, flexibility, supportive leadership, and opportunities for growth. This research aims to explore how Generation Z employees interpret retention strategies implemented by startups and how such strategies shape their willingness to remain in the organization. Using a qualitative approach with a case study design, this study collected data through in-depth interviews, observation, and documentation involving Generation Z employees working in Indonesian startups. The data were analyzed through data condensation, data display, and conclusion drawing/verification. The findings reveal that retention strategies in high-pressure startup settings are not primarily determined by financial incentives alone, but by the quality of employees’ daily work experiences. Open communication, supervisor support, work flexibility, recognition, and learning opportunities emerged as the most influential factors shaping employees’ decisions to stay. The study further shows that high work pressure does not necessarily lead to turnover intention when the organization provides meaningful support and creates a psychologically safe and developmental work environment. Theoretically, this study contributes to the literature on employee retention by emphasizing a relational and experience-based perspective, especially in the context of Generation Z and startup organizations. Practically, the study suggests that startup managers should design retention strategies that integrate performance demands with employee well-being, supportive leadership, and career development. This study is limited to the context of Indonesian startups and Generation Z employees; therefore, future studies are encouraged to examine other sectors, compare different generations, and employ mixed-method approaches for broader generalization.
Strategic Decision-Making in Small and Medium Enterprises: A Qualitative Case Study Approach
Strategic decision-making plays a critical role in determining the sustainability and competitiveness of small and medium enterprises (SMEs), particularly in dynamic urban economic environments. SMEs often face challenges such as limited resources, market uncertainty, and intense competition, which require entrepreneurs to make adaptive and effective strategic decisions. This study aims to explore the strategic decision-making processes among SMEs in Bandung City, Indonesia. The research employed a qualitative case study approach to gain an in-depth understanding of how SME owners interpret business challenges, evaluate opportunities, and formulate strategic responses. Data were collected through in-depth interviews with SME owners and managers, supported by field observations and documentation analysis. The collected data were analyzed using an interactive qualitative analysis model consisting of data condensation, data display, and conclusion drawing. The findings reveal that strategic decision-making in SMEs is strongly influenced by entrepreneurial experience, market feedback, and environmental dynamics. SME owners tend to rely on experiential knowledge, customer responses, and informal discussions when determining business strategies. In addition, digital platforms such as social media and online marketplaces have become increasingly important in shaping strategic decisions related to marketing and business expansion. The study contributes to the strategic management literature by highlighting the contextual and adaptive nature of decision-making processes in SMEs. Practically, the findings provide insights for policymakers and business development institutions in designing programs that strengthen the strategic capabilities of SME entrepreneurs and support sustainable business growth.
Digital Transformation And Business Model Innovation: Examining The Impact Of Digital Technologies On Sme Competitiveness
Digital transformation has become a crucial factor in enhancing organizational competitiveness in the digital economy. The rapid development of technologies such as artificial intelligence (AI), big data analytics, cloud computing, and the Internet of Things (IoT) has significantly changed how firms create, deliver, and capture value in business activities. This study aims to examine the relationship between digital transformation, business model innovation, and the competitiveness of small and medium-sized enterprises (SMEs) through a literature review approach. The study employs a qualitative literature review method by analyzing relevant academic publications from 2020 to 2024. The literature sources were collected from reputable journals and academic databases such as Scopus and Google Scholar. The findings indicate that digital transformation acts as a key driver of business model innovation by enhancing digital capabilities, integrating data-driven processes, and utilizing digital platforms in business operations. These innovations enable SMEs to improve operational efficiency, expand market access, and create new value propositions for customers. However, SMEs still face several challenges in implementing digital transformation, including limited digital literacy, financial constraints, and inadequate technological infrastructure. Therefore, supportive policies, digital capacity development, and collaboration among governments, private sectors, and educational institutions are essential to accelerate sustainable digital transformation among SMEs.
The Role Of Digital Platforms In Enhancing Customer Engagement And Business Performance In The Digital Economy
The rapid development of the digital economy has significantly transformed how businesses operate, interact with customers, and create value. Digital platforms such as online marketplaces, social media, and business applications play a critical role in supporting marketing activities, communication processes, and customer relationship management. This study aims to analyze the role of digital platforms in enhancing customer engagement and business performance within the digital economy. The research employs a literature review approach by examining relevant scholarly articles published between 2020 and 2023. The findings indicate that digital platforms can enhance customer engagement through more interactive communication, personalized services, and increased customer participation within digital ecosystems. Improved customer engagement subsequently contributes to better business performance, including increased sales, stronger customer loyalty, and enhanced product and service innovation. However, the adoption of digital platforms also presents several challenges, including digital capability gaps, data security concerns, and dependence on platform ecosystems. Therefore, businesses need to develop integrated digital strategies and adopt customer-centric approaches to maximize the benefits of digital platforms in improving business performance.
Hak Cipta (c) 2024 HARAMAIN : Jurnal Manajemen Bisnis
The Effect of Intrinsic and Extrinsic Motivation on The Academic Achievement of Students of The Faculty of Economics and Business Uniraya
This study aims to examine the effect of intrinsic motivation and extrinsic motivation on the academic achievement of students at the Faculty of Economics and Business (FEB) UNIRAYA. The study employed a quantitative approach with an associative research design. The population and sample consisted of all 30 students of FEB UNIRAYA. Primary data were collected through questionnaires distributed to all respondents. Data analysis techniques included multiple linear regression analysis, partial t-tests, coefficient of determination (R²), and Pearson correlation analysis, processed using SPSS version 22. The results indicate that intrinsic motivation has a positive and significant effect on students’ academic achievement, while extrinsic motivation does not have a significant partial effect. However, intrinsic and extrinsic motivation simultaneously have a very strong influence on academic achievement, as reflected by an R² value of 0.995. Pearson correlation analysis also reveals a very strong and positive relationship between both types of motivation and academic achievement. These findings confirm that intrinsic motivation plays a dominant role in enhancing students’ academic performance, whereas extrinsic motivation functions as a complementary factor. The study highlights the importance of fostering intrinsic motivation to achieve sustainable academic success in higher education.
Hak Cipta (c) 2026 HARAMAIN : Jurnal Manajemen Bisnis
The Effect of Motivation and Job Satisfaction on Employee Performance at The Office of Population and Civil Registration Services of South Nias Regency
This study aims to examine the effect of work motivation and job satisfaction on employee performance at the Department of Population and Civil Registration of South Nias Regency. The research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to all 65 employees, applying a saturated sampling technique. The research instruments were tested for validity and reliability, while data analysis was conducted using multiple linear regression with SPSS version 25. The results indicate that work motivation has a positive and significant effect on employee performance. In addition, job satisfaction also shows a positive and significant influence on employee performance. Simultaneously, work motivation and job satisfaction significantly affect employee performance. These findings suggest that higher levels of motivation and job satisfaction contribute to improved employee performance. Therefore, organizations are encouraged to enhance motivational strategies and improve job satisfaction to achieve better performance outcomes and sustainable improvements in public service quality.
Analysis of Live Shopping on E-Commerce Platforms as an Interactive Marketing Communication Strategy n The Digital Economy Era
The transformation of the digital economy has significantly reshaped marketing communication strategies, particularly through the emergence of live shopping on e-commerce platforms. This study aims to examine how interactive marketing communication in live shopping fosters social presence, enhances consumer trust, and stimulates impulse buying behavior. Employing a qualitative approach, the research utilizes participatory observation and in-depth interviews conducted during live shopping sessions on major Indonesian e-commerce platforms. The findings reveal that the effectiveness of live shopping is driven by the integration of several key elements, including real-time interactivity, host social presence, entertainment (shoppertainment), parasocial interaction, and the strategic use of platform features. These elements collectively reduce consumers’ psychological barriers to online shopping and create a more humanized and participatory shopping experience. Nevertheless, the study also identifies challenges related to maintaining brand message consistency amid the highly dynamic nature of two-way communication. This research contributes theoretically to the field of digital marketing communication and offers practical insights for brands in designing effective and sustainable live shopping strategies within competitive digital ecosystems.
The Impact of the Fear of Missing Out (FOMO) Phenomenon on Impulsive Purchasing Decisions in Generation Z
The rapid development of digital technology and social media has significantly transformed consumption behavior, particularly among Generation Z as digital natives. One psychological phenomenon emerging from intensive digital interaction is Fear of Missing Out (FOMO), defined as anxiety arising from the perception of missing valuable information, trends, or social experiences. This study aims to analyze the influence of FOMO on impulsive buying decisions among Generation Z. A descriptive qualitative approach was employed through a literature review, supported by interview, observation, and documentation data. The findings reveal that FOMO functions as a dominant psychological factor driving impulsive buying behavior, particularly through social media exposure and digital marketing strategies emphasizing urgency and scarcity. Impulsive buying is interpreted as an emotional response intended to reduce social anxiety and maintain personal relevance within digital environments. The results indicate that, in the absence of adequate self-regulation and digital literacy, Generation Z is vulnerable to excessive consumption patterns that may negatively affect financial stability and psychological well-being. This study contributes to the conceptual understanding of consumer behavior in the digital era and provides insights for the development of more ethical and reflective marketing practices.
The Influence of The Campus Environment on Student Learning Motivation in The Management Study Program at Nias Raya University
This study aims to analyze the influence of the campus environment on students’ learning motivation in the Management Study Program at Nias Raya University. The research employed a quantitative approach with a causal research design. The population consisted of students from the Management Study Program at Nias Raya University, with a sample of 30 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using SPSS version 22. The data analysis techniques included validity testing, reliability testing, classical assumption tests, simple linear regression analysis, hypothesis testing (t-test), and coefficient of determination analysis. The results indicate that all research instruments were valid and reliable. The classical assumption tests showed that the data were normally distributed, linear, and free from heteroskedasticity. The regression analysis revealed that the campus environment has a positive and significant effect on students’ learning motivation. The t-test results showed a significance value below 0.05, indicating that the research hypothesis was accepted. The coefficient of determination (R²) value of 0.315 indicates that the campus environment accounts for 31.5% of the variance in students’ learning motivation, while the remaining 68.5% is influenced by other factors not examined in this study. These findings highlight the importance of a supportive campus environment in enhancing students’ motivation to learn.
Analysis of Students' Experience and Satisfaction in Management Use of Academic Information System (SIAKAD) University of Great Nias
This study aims to analyze students’ experiences and satisfaction in using the Academic Information System (SIAKAD) at the University of Great Nias, focusing on students of the Management Study Program. A qualitative approach with a descriptive qualitative design was employed in this study. Data were collected through in-depth interviews, observation, and documentation involving students who had actively used SIAKAD for at least one semester. Informants were selected using purposive sampling until data saturation was achieved. Data analysis was conducted using an interactive analysis model consisting of data reduction, data display, and conclusion drawing. The findings reveal that students generally have positive experiences in using SIAKAD, particularly in terms of ease of access to academic information, practicality of academic services, and system support for learning activities. Students also reported a satisfactory level of satisfaction, as the system was able to meet their expectations and academic needs. However, several challenges were identified, including system speed and stability during peak usage periods and the need for improvement in interface design to enhance usability. The study concludes that although SIAKAD has provided significant benefits for students, continuous evaluation and system development are necessary to further improve user experience and satisfaction.
The Effect of Learning Motivation on The Performance of Management Students at Nias Raya University in Completing Course Assignments
This study aims to examine the effect of learning motivation on the performance of Management students at Nias Raya University in completing course assignments. The research employed a quantitative approach with an associative research design. Data were collected through a structured questionnaire distributed to 30 active Management students selected using purposive sampling. The collected data were analyzed using simple linear regression after passing validity, reliability, and classical assumption tests, including normality, linearity, and heteroskedasticity tests. The results show that learning motivation has a positive and significant effect on student performance. The regression analysis indicates that an increase in learning motivation leads to an improvement in students’ ability to complete academic assignments. The t-test results confirm that learning motivation significantly influences student performance at a 5% significance level. Furthermore, the coefficient of determination reveals that learning motivation explains 83.8% of the variance in student performance, while the remaining percentage is influenced by other factors not examined in this study. These findings highlight the importance of fostering learning motivation to enhance student performance in higher education. Therefore, lecturers and educational institutions are encouraged to implement learning strategies that strengthen students’ motivation in order to improve academic outcomes.
Transformation Of Shopping Culture And Negotiation Of Consumer Decisions In Tamanan District
This study aims to analyze the impact of the presence of modern markets on the marketing performance of traditional markets from the perspectives of traders and consumers in Tamanan Regency. This research employs a descriptive qualitative approach, with data collected through interviews. The sampling technique used is non-probability sampling (purposive sampling), and data analysis is conducted by organizing data into categories, describing them into units, synthesizing, arranging them into patterns, selecting important aspects to be studied, and drawing conclusions. The results indicate that the presence of modern markets in Tamanan Regency has both positive and negative impacts. Traditional market traders experience a decline in profits and market share due to market segmentation; however, traders also recognize that changes over time and regional development necessitate adaptation and renewal of business systems to minimize competition and enhance partnerships as well as competitiveness within the industry. The Tamanan Regency Government is expected to acknowledge this condition and formulate policies to regulate the operational systems of both traditional and modern markets, enabling them to operate more dynamically and coexist without engaging in price wars that could negatively affect the market ecosystem or price stability
Low Literacy And Public Participation In Sharia Financial Institutions: A Qualitative Study In Jambesari Darussholah Village
Jambesari Village is classified as a village with a relatively low level of literacy and community participation. Although some members of the community are aware of the existence of Islamic financial institutions, many do not yet have an in-depth understanding of these institutions, including their basic principles and operational systems. This study aims to analyze the level of Islamic financial literacy, the factors contributing to low community participation, and strategies to enhance both literacy and participation. This research employs a descriptive qualitative method, with data collected through interviews, observations, and documentation. Data analysis is conducted using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results of this study indicate that the low level of community literacy and participation in Islamic financial institutions is caused by a lack of socialization and limited access to Islamic financial institutions in the village. Therefore, strategies or efforts are needed to improve community literacy and participation, which can be implemented through long-term socialization programs and the expansion of access to Islamic financial services in the village, so that the level of community literacy and participation can increase.
Strategi Pemasaran Digital dalam Membangun Loyalitas Konsumen: Studi Kualitatif pada Usaha Mikro Batik Rengganis Probolinggo
Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital dalam membangun loyalitas konsumen melalui studi kualitatif pada Usaha Mikro Batik Rengganis Probolinggo. Perkembangan teknologi digital mendorong usaha mikro untuk memanfaatkan pemasaran digital tidak hanya sebagai sarana promosi, tetapi juga sebagai strategi membangun hubungan jangka panjang dengan konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi yang melibatkan pemilik usaha, karyawan, dan konsumen. Hasil penelitian menunjukkan bahwa Batik Rengganis menerapkan strategi pemasaran digital secara adaptif dan informal melalui pemanfaatan media sosial, khususnya Instagram dan WhatsApp. Strategi utama yang diterapkan meliputi penyampaian konten berbasis nilai budaya dan storytelling, konsistensi identitas merek, serta komunikasi yang personal dan responsif. Strategi tersebut mampu membangun kepercayaan, kedekatan emosional, dan loyalitas konsumen yang tercermin dari pembelian ulang, keterlibatan aktif konsumen, serta rekomendasi dari mulut ke mulut. Meskipun menghadapi keterbatasan sumber daya dan literasi digital, penelitian ini menunjukkan bahwa strategi pemasaran digital yang kontekstual dan berorientasi pada hubungan dapat secara efektif membangun loyalitas konsumen pada usaha mikro.
Strategi Pengelolaan Sumber Daya Manusia dalam Meningkatkan Kinerja Karyawan: Studi Kualitatif pada UMKM Kota Surabaya
Penelitian ini bertujuan menganalisis strategi pengelolaan sumber daya manusia dalam meningkatkan kinerja karyawan pada UMKM di Kota Surabaya. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pemilik UMKM dan karyawan yang dipilih secara purposive, kemudian dianalisis secara interaktif. Hasil penelitian menunjukkan bahwa pengelolaan sumber daya manusia pada UMKM masih bersifat informal, namun berperan penting dalam meningkatkan kinerja karyawan. Strategi yang diterapkan meliputi rekrutmen berbasis nilai dan kepercayaan, pelatihan melalui pembelajaran langsung di tempat kerja, motivasi berbasis pendekatan personal, serta penilaian kinerja yang fleksibel. Penelitian ini menegaskan bahwa strategi MSDM yang kontekstual dan adaptif mampu meningkatkan kinerja karyawan UMKM meskipun tanpa sistem formal.
The Role of Supply Chain Management in Supporting the Sustainability of Company Operations
Studi ini bertujuan untuk menemukan dan menganalisis aspek-aspek strategis penting di tengah persaingan global dan tuntutan tanggung jawab lingkungan. Dalam konteks ini, manajemen rantai pasokan memainkan peran penting dalam memastikan keberlanjutan operasional dan mendukung praktik bisnis yang ramah lingkungan. Studi ini mengeksplorasi bagaimana manajemen rantai pasokan dapat berkontribusi pada keberlanjutan operasional perusahaan dengan meningkatkan efisiensi, mengurangi dampak lingkungan, dan menciptakan nilai tambah bagi para pemangku kepentingan. Dengan menggunakan pendekatan berbasis literatur dan analisis data dari berbagai sektor industri, hasilnya menunjukkan bahwa strategi rantai pasokan berkelanjutan, seperti optimasi sumber daya, kolaborasi dengan mitra strategis, dan penerapan teknologi ramah lingkungan, dapat secara signifikan meningkatkan kinerja perusahaan. Studi ini menawarkan panduan bagi perusahaan dalam mengembangkan rantai pasokan yang tidak hanya mendukung daya saing tetapi juga sejalan dengan tujuan keberlanjutan jangka panjang.
Analisis Konseptual Prinsip-Prinsip Dasar Kewirausahaan : Menggunakan Systematic Literature Review
Tinjauan literatur ini mengkaji secara mendalam peran praktik bisnis berbasis syariah dalam membentuk jiwa kewirausahaan Islami, yang semakin dipandang sebagai faktor penting dalam pengembangan kewirausahaan yang etis dan berkelanjutan. Dengan merangkum berbagai penelitian terdahulu, kerangka konseptual, serta diskusi kontemporer dalam bidang ekonomi Islam, artikel ini menekankan bagaimana prinsip-prinsip dasar syariah seperti kejujuran, keadilan, transparansi, amanah, larangan riba dan gharar, serta komitmen terhadap akhlak bisnis memberikan pengaruh signifikan terhadap pola pikir, motivasi, dan perilaku wirausaha Muslim. Hasil kajian menunjukkan bahwa praktik bisnis syariah tidak hanya berfungsi sebagai mekanisme ekonomi, tetapi juga menjadi kerangka moral dan spiritual yang menuntun wirausaha dalam mengambil keputusan yang bertanggung jawab dan memberi manfaat sosial. Jiwa kewirausahaan Islami terbentuk melalui integrasi nilai-nilai keimanan, kedisiplinan personal, etika bisnis, serta komitmen terhadap kesejahteraan masyarakat. Integrasi ini memperkuat ketangguhan wirausaha, mendorong inovasi dalam batas-batas etika, serta menumbuhkan orientasi tujuan yang selaras dengan ajaran Islam. Selain itu, tinjauan ini menegaskan bahwa prinsip-prinsip bisnis syariah berkontribusi dalam membentuk wirausaha yang mengedepankan keberlanjutan jangka panjang dibandingkan keuntungan sesaat, menegakkan keadilan dalam transaksi, dan menjaga keseimbangan antara kesuksesan material dan akuntabilitas spiritual. Implikasi penelitian ini menekankan pentingnya mengintegrasikan nilai-nilai kewirausahaan syariah dalam kurikulum pendidikan, kebijakan publik, dan program pemberdayaan untuk melahirkan generasi wirausaha Muslim yang kompetitif secara global namun tetap berpegang pada etika Islam.
Kontribusi Etika Dalam Mengarahkan Perkembangan Ilmu Pengetahuan, Teknologi, Dan Seni (Ipteks) Di Era Digital : Systematic Literatur Review Dengan Metode PRISMA
Perkembangan ilmu pengetahuan, teknologi, dan seni (IPTEKS) pada era digital menghadirkan peluang sekaligus tantangan etis yang semakin kompleks, mulai dari isu privasi data, bias algoritmik, hingga integritas akademik dan hak cipta seni digital. Penelitian ini bertujuan menganalisis kontribusi etika dalam mengarahkan perkembangan IPTEKS di era digital melalui pendekatan Systematic Literature Review (SLR) berbasis protokol PRISMA dengan bantuan ATLAS.ti. Dari 180 artikel awal yang teridentifikasi, sebanyak 35 artikel memenuhi kriteria inklusi (tahun publikasi 2023-2025) dan dianalisis menggunakan teknik analisis tematik dan analisis isi. Hasil penelitian menunjukkan bahwa etika berperan strategis dalam empat domain utama: (1) pengendalian risiko teknologi (seperti privasi, keamanan siber, dan bias algoritmik), (2) pendorong inovasi bertanggung jawab melalui prinsip transparansi, akuntabilitas, dan keadilan sosial, (3) penjaga integritas ilmiah dalam pendidikan dan riset, serta (4) pedoman moral bagi produksi karya seni digital. Kerangka etika dominan yang ditemukan meliputi etika deontologis, utilitarianisme, value-sensitive design, etika AI (fairness, accountability, transparency, privacy), serta etika berbasis nilai lokal seperti Etika Pancasila. Penelitian ini juga mengidentifikasi sejumlah research gap, termasuk keterbatasan kajian empiris terkait etika AI, minimnya integrasi etika Pancasila dalam desain teknologi, serta kurangnya model evaluasi etika seni digital. Temuan penelitian ini menegaskan bahwa etika tidak sekadar menjadi pelengkap normatif, tetapi merupakan fondasi utama bagi arah perkembangan IPTEKS yang berkelanjutan, inklusif, dan berorientasi pada kemanusiaan.
MANAJEMEN OPERASIONAL BIMBINGAN HAJI : PENDEKATAN STRATEGIS UNTUK JEMAAH DISABILITAS
Ibadah haji merupakan ibadah yang kompleks dan rukun Islam kelima, membutuhkan bimbingan yang tepat agar jamaah dapat melaksanakan ibadah dengan benar dan berharap mencapai Haji Mabrur. Petugas bimbingan memegang peran penting dalam memberikan pemahaman mengenai manasik haji. Namun, pelayanan untuk jamaah penyandang disabilitas masih kurang, karena belum ada petugas khusus, fasilitas, dan infrastruktur yang mendukung. Penelitian ini bertujuan untuk mengeksplorasi upaya peningkatan bimbingan bagi semua jamaah, termasuk penyandang disabilitas, agar dapat meraih Haji Mabrur. Dengan metode deskriptif kualitatif melalui tinjauan pustaka dan observasi, penelitian ini menekankan pentingnya petugas bimbingan yang kompeten dan akuntabel serta dukungan khusus bagi jamaah disabilitas. Kesimpulannya, bimbingan yang efektif, layanan khusus, dan fasilitas inklusif sangat diperlukan untuk memberikan kesempatan yang setara bagi semua jamaah dan meningkatkan kualitas pengalaman ibadah haji.
Fostering Global Citizenship: Strategic Intercultural Communication Frameworks for Enhancing Social Cohesion
This study examines how strategic intercultural communication frameworks foster global citizenship and enhance social cohesion in Indonesia. The research is grounded in the view that global citizenship does not emerge automatically from cultural diversity or global interconnectedness, but must be cultivated through intentional communication practices that promote dialogue, mutual recognition, empathy, and inclusive participation. Using a qualitative approach with a case study design, this study explores how intercultural communication is practiced in diverse social settings and how such practices contribute to the strengthening of social cohesion. Data were collected through in-depth interviews, observation, and documentation involving educators, community actors, youth participants, and other relevant social actors engaged in intercultural interaction. The data were analyzed through data condensation, data display, and conclusion drawing/verification. The findings reveal that strategic intercultural communication plays a significant role in creating safe dialogic spaces, reducing prejudice, fostering empathy, encouraging cross-group participation, and building a broader sense of civic belonging. These processes collectively support the development of global citizenship while reinforcing social cohesion in a plural society. The study further shows that communication quality determines whether diversity becomes a source of shared learning or social fragmentation. Theoretically, this study contributes to the literature by positioning strategic intercultural communication as a central analytical framework linking global citizenship and social cohesion. Practically, the findings suggest that educational institutions, communities, and policymakers should integrate inclusive dialogue, intercultural literacy, and participatory communication into broader social development strategies. This study highlights the importance of communication-based approaches in translating diversity into sustainable solidarity in contemporary Indonesian society.
Umrah Worship Service Strategy Management at PT Darul Arqam Travel Tour Kraksaan Probolinggo
The success of strategic management in Umrah travel services is closely related to a company's ability to implement effective service management strategies that enhance pilgrim satisfaction. High-quality service is essential in the Umrah travel industry because it directly influences customer trust, loyalty, and overall satisfaction. This study aims to analyze the service management strategy implemented by PT. Darul Arqam in improving the satisfaction of Umrah pilgrims. The research employs a qualitative descriptive approach to obtain an in-depth understanding of the company’s service practices. Data were collected through direct interviews with company directors, field observations, and documentation studies as secondary data sources. The collected data were then analyzed using a SWOT analysis framework to identify the strengths, weaknesses, opportunities, and threats of the service strategy. The results indicate that the service management strategy implemented by PT. Darul Arqam has been adequately applied and contributes positively to improving pilgrim satisfaction. The company’s service strategy includes recruiting competent, friendly, and responsive employees; providing employee support, evaluation, and incentives; offering guidance and personal attention to Umrah pilgrims; conducting employee training programs; and delivering service information through various communication media. These strategies help strengthen service quality and improve the overall pilgrimage experience. The study concludes that effective service management supported by qualified human resources and clear communication plays an important role in enhancing the satisfaction of Umrah pilgrims.
Marketing Strategy Of Umrah Pilgrimage Travel Organizer (PPIU) PT. Nur Haramain Mulia Towards Competitive Advantage
There is a lot of competition in the business sector, and many companies are vying for a better position in order to make more money. Creating high value for customers is the main goal of competition. One strategy to affect buying decisions is to use a marketing mix. Responsibility, awareness, agility, professionalism, friendliness, and kindness are some of the qualities that all marketing professionals need to focus on. The nature of this field study is descriptive and qualitative. To set itself apart from other businesses, PT. Nur Haramain Mulia employs a special marketing approach for Umrah Travel Organisers (PPIU). Regular Umrah package rates range from 25 million to 31 million rupiah, and PT. Nur Haramain Mulia offers yearly promotions to clients who wish to register. This study demonstrates that PT. Nur Haramain Mulia Kota Kraksaan's marketing strategy offers services to the congregation beginning with the rights and amenities that the congregation ought to have, including passports, visas, transportation, logistics, and lodging in the most convenient manner for the congregation by delivering the ball to their homes to streamline the registration process. At PT. Nur Haramain Mulia, supporting and impeding elements are as follows: 1. Support for collaborative package construction with several branches. 2. Marketing appealing agency packages on social media. 3. After registering with the immigration authorities, you are able to use your Easy Passport in the given circumstances. 4. Assemble a proficient group that is segmented based on their individual locales. The development of small, inexperienced organisations that provide low-cost packages is a deterrent that could harm Umrah's reputation.
ETIKA DALAM PELAYANAN IBADAH UMRAH PT. NUR HARAMAIN MULIA
Penelitian ini menegaskan bahwa nilai-nilai etika dalam perusahaan dianggap sebagai nilai yang sangat penting sebagai spiriit dari kegiatan bisnis. Hal tersebut akan menjadi kekuatan khusus sebuah perusahaan atau layanan jasa, sehingga menjadi stimulus dalam meningkatkan loyallitas jamaah ibadah umrah. Penelitian ini adalah penelitian lapangan yang juga didukung oleh pendekatan kualitatif, deskriptif kualitatif yang bertujuan untuk menjelaskan dan mendeskripsikan bagaimana etika-etika bekerja dalam memberikan layanan terbaik dalam melaksanakan ibadah umrah sebagai ajaran Islam, yang dilakukan oleh PT. Nur Haramain Mulia yang akan diberikan kepada Jamaah Umrah PT. Nur Haramain Mulia. Hasil penelitian ini menunjukkan nilai-nilai etika dalam memberikan pelayanan kepada jamaah umroh yang diterapkan oleh PT. Nur Haramain Mulia, pertama, nilai kejujuran dalam setiap layanan yang diberikan bagi konsumen. Kedua, nilai tanggung jawab dalam setiap implementasi layanan konsumen (jamaahumrah). Ketiga, nilai menepati janji dalam pelayanan haji dan umrah dari apa yang telah ditulis dan diucapkan kepada jamaah umrah. Keempat, nilai kerendahan hati dalam melayani jamaah umrah dalam bentuk apresiasi dan kebijakan. Kelima, nilai profesional dalam melayani jamaah umrah dari penampilan, tata bahasa dan keahlian dalam pemberangakatn dan kepulangan jamaah umrah.