Ghina Nabilah and Hanif Mutiara Rohmah, “Decoding Gen Z Engagement: A Phenomenological Study of Retention Strategies in the High-Pressure Startup Ecosystem”, HARAMAIN : Jurnal Manajemen Bisnis, vol. 5, no. 01, pp. 49–63, Jan. 2025, doi: 10.66931/jmb-344.