MEITRI WULANDARI DJAYA NEGARA; RAGINA GITA AMELIA; TEZHALONIKA MARCHELA; RUSNANDARI RETNO CAHYANI. The Integration of Content Marketing and Storytelling to Enhance Perceived Value and Purchase Intention toward Local Fashion Brands. HARAMAIN: Jurnal Manajemen Bisnis, [S. l.], v. 6, n. 02, p. 190–202, 2026. DOI: 10.66931/jmb-396. Disponível em: https://jurnalstebibama.ac.id/index.php/jmb/article/view/396. Acesso em: 29 jun. 2026.