NEHE, Berkat Jaya; BUULOLO, Eben Ezer; LAIA, Magdalena; WAU, Tuti Herlis; BAGO, Ofranis; LAIA, Umarudin; HALAWA, Meri Kristina. Analysis of Live Shopping on E-Commerce Platforms as an Interactive Marketing Communication Strategy n The Digital Economy Era. HARAMAIN: Jurnal Manajemen Bisnis, [S. l.], v. 6, n. 01, p. 80–88, 2026. DOI: 10.66931/jmb-326. Disponível em: https://jurnalstebibama.ac.id/index.php/jmb/article/view/326. Acesso em: 29 jul. 2026.