UNZIL AL HUDA. Unveiling the Green Purchase Gap: A Qualitative Investigation into Consumer Decision-Making for Sustainable Products. HARAMAIN: Jurnal Manajemen Bisnis, [S. l.], v. 5, n. 01, p. 64–72, 2025. DOI: 10.66931/jmb-345. Disponível em: https://jurnalstebibama.ac.id/index.php/jmb/article/view/345. Acesso em: 29 jun. 2026.