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Meitri Wulandari Djaya Negara, Ragina Gita Amelia, Tezhalonika Marchela, Rusnandari Retno Cahyani. The Integration of Content Marketing and Storytelling to Enhance Perceived Value and Purchase Intention toward Local Fashion Brands. HARAMAIN : Jurnal Manajemen Bisnis. 2026;6(02):190-202. doi:10.66931/jmb-396