INNOVATING TRADITION: A MARKETING STRATEGY TO MODERNIZE TOFU PRODUCTION (A CASE STUDY OF H. ROHIM’S TOFU BUSINESS IN JEMBER). IZZI: Jurnal Ekonomi Islam [Internet]. 30 September 2025 [dikutip 27 Mei 2026];5(3):91-105. Tersedia pada: https://jurnalstebibama.ac.id/index.php/jizzi/article/view/jei