INNOVATING TRADITION: A MARKETING STRATEGY TO MODERNIZE TOFU PRODUCTION (A CASE STUDY OF H. ROHIM’S TOFU BUSINESS IN JEMBER). IZZI: Jurnal Ekonomi Islam, [S. l.], v. 5, n. 3, p. 91–105, 2025. Disponível em: https://jurnalstebibama.ac.id/index.php/jizzi/article/view/jei. Acesso em: 27 mei. 2026.